Gauging what to do with regard to Season Tickets for the coming season was never going to be easy for the club. But surely the Board could have come up with something better than this?
The bottom line is that for a payment of £220 last season a season ticket holder got to attend league games at Latimer Park twice. Four more games via our variable streaming service is neither here nor there.
Of course the situation that developed wasn't the club's fault, but neither was it the supporters'. Yet the supporters, particularly those who pay in advance, are going to be left disgruntled by the club's actions.
The two options the club has given season ticket holders certainly couldn't be called "generous". 50% off for one season, or 35% off each season for two seasons. Not exactly giving much back there. Particularly when one realises that 50% off ISN'T 50% off the already hefty £270 season ticket cost.
No, in a move of Macivellian scheming even Boris Johnson would consider untoward, a renewing Season ticket holder won't get 50% off the season ticket price as they might expect from the initial wording of the "offer." No, they would instead receive a 50% reduction on what they would pay if they paid on the gate 21 times next season.
So, instead of getting a moderate rebate of a 50% of £270 and paying £135, the much abused season ticket holder gets a 50% saving on 21 × £15. Meaning they will be paying 50% of £315. Which is £157.
The same, twisted logic is used on the second option offered. 35% off the £315 figure rather than the £270 one.
If you added the £220 paid last season to the £157 required this season and divide by 23 (2 games last season and 21 this) the put upon ST holder will be paying just over £16 per game. Hardly much of a deal.
Even if the club offered an actual 50% reduction on the season ticket price one would still average over 15 quid over the course of the 23 games. Again, scarcely the bargain of the century. And that's assuming you want or can afford to buy another season ticket. Because if you don't or can't, well you get sweet f.a.
I genuinely cannot fathom how the club has managed to drop the ball so badly on this one. One almost wonders if Imraan was consulted for old times sake to come up with these numbers and this shoddy offer. Will the club look again at this? Frankly, they should. And quickly.